Future of Cooking.
Interstudio Context
Fall 2018
The project was to imagine working as consultants in San Francisco with fellow teammates and design a new experience for a specific part of the home for a specific company. Everlane, a clothing company was the company we had to design for and were chosen with the space, Kitchen.
Research
The objective for this project was to vision, design, and create as a team, a new product/service/experience that would best fit with the existing brand and its branding guideline.
Round 1: Interviews, Insights, Sacrificial Concepts & Feedbacks
6 interviewees
The questions asked during first round of interview was all about users' Kitchen space. We wanted to have a better understanding of the users' connection to their Kitchen space. Why it is important to them?
Insight #1
Kitchen can be a space for families to strengthen emotional bond.
"I enjoy cooking with my wife every night."
Insight #2
Unseen food = wasted food
"I hate wasting food but I always forget what I have in the fridge"
Insight #3
Discoverability leads to efficiency
"I spend a lot of time looking for stuff."
How might we...
How might we...
How might we...
make Kitchen a creative social space?
increase Kitchen transparency?
make things more discoverable?
Round 2: Focusing on the Cooking
Interviews, Insights, Sacrificial Concepts & Feedbacks
7 interviewees
During the interview, the question was asked, "What do you like about cooking?" The responses are organized based on the pros, cons, and neutral about cooking. By organizing the responses, it helps discover design opportunities.
To extract important values from the 2nd round of interviews, a chart was created with axis from Quick -> Deliberate and Logical -> Emotional. Then each quadrant was named based on its axes.
What did they like and what did they not like?
The response from 2nd round of interview was organized based on
Pros, Neutrals, and Cons
Journey Map -> Discoveries
Discoveries -> Insights
Research
Problem Statement
Cooking is a way to relax, have fun, eat healthy, and it is what brings people together. Over the years, the percentage of people that cook at home has gone down especially for millennials. The common problems amongst all millennials is that
they want to eat healthy by cooking but most don't have time, don't like cleaning and some don't have the knowledge.
Persona
Ideation
Developing "How might we..." & Insights
The yellow post-its are the "How might we" and on the right are a list of ideas that corresponds to the statements.
How might we...
The list of "How might we" was narrowed down to 4 and another round of ideation was done. Then, 3 post-its were given to 2 other team members and me to vote on the concepts we liked.
How might we...
make the cleaning process as enjoyable as cooking?
make Kitchen a safer place?
avoid washing food in the Kitchen?
make Kitchen a collaborative space?
increase efficiency in the Kitchen?
make the Kitchen a place for exploration?
cook without disturbing others?
make ingredients in the Kitchen more discoverable?
make Kitchen to be a more versatile space?
After narrowing down to 4 "HMWs"
A new round of ideation was done for each
HMW question.
Design Exploration
Wireframes
Newly featured item page
is available to give constant
update to users about new menu
items, seasonal menus, etc.
Nutritional Information gives users
transparency about their food
consumption.
Checkbox provides an opportunity
to decide with the company’s
choice of ingredients to help first
time users who are new to the menu or to help returning users who have difficulty on decisions.
Several ingredients are available
for each section for customization.
Order tracking is available through account settings for users to have a live update on the arrival of their order.
Order review page allow
users to edit their quantity
of each items or make
last minute decisions on
adding or cancelling items
Checkbox is available for returning
users to save their information.
Future changes in information
is made accessible through
account setting.
Information on instruction
for pickup will become available
on confirmation page.
Wireframe Feedbacks
Common feedbacks received from users:
"I didn't know the word edit was a button until it was mentioned. You can directly edit the quantity
already."
"I like to keep track of what I have in
my cart when I shop online like Amazon."
"Is there a way to go back after viewing the menu item? Also, some of the headers don't seem to be the proper heading for the screen."
Initial Design
"It's hard to read the screens in the beginning. The images are too strong for the logo and phrase."
"Some of the images on the news page looks nice but it seems too strong and makes it hard to read."
"The color of the button is too dark and doesn't work for some screens with images."
Initial Design Feedbacks
Brief introduction for
first time user
Highlights on featuring menu items
Users are able to track
their orders and see specifically on the map.
Vending Machine App Design
Wireframes
Feedbacks
Design Phase 1:
Background images are preventing the text from being
readable
Images are too strong
It would be nice to see the nutritional info as items are selected
Text for ingredients isn't enough to know about the ingredients
Vending Machine Design
Initial Design Phase
The feedback from the design was great but there were some feedbacks that needed to be put into considerations.
-
Vending machine needs to be universal meaning we need to consider for those with disability.
-
There can be more than one user meaning why not put multiple screens to prevent having a long single-file line.
-
Vending machine does not have to be a perfect shape because Everlane visuals are all about asymmetry so why not make the vending machine into asymmetrical shape to give a strong branding of Everlane
Final Vending Machine Design
One last additional change was made by placing the logo on the top middle of the machine and everything else stayed the same .
Final Design
Key Factors in Mobile Experience
Add recipes to your list of favorites
Everlane Fresh's choice sets up a recommended choice of ingredients for users who have trouble making decisions.
Customization is available for customers who would like to choose their own ingredients.
Users are able to choose quantity as they add the item to their bag.
After going through payment process,
users can set up a pickup location of their choice.
The advanced technology of NFC (Near Field Communication) Scanner allows users to go through easy pickup process at the vending machine.
Mobile Experience
Vending Machine Experience
