A way to cook for a healthier lifestyle and engage with each ingredient through the story of its origin.

Project Overview

Project Moderna is a self-project where the problem grew out from having conversations with people, especially with the millennials.  There is a growing population where the millennials are engaging in home cooking at a lower rate.

Project Challenge

What might it look like if we brought a more unique experience in cooking for the Millennials?  

Design Tools

Project Vision

To bring a new and healthy way to experience cooking through engaging users with stories of individuals ingredients.

Competitive Analysis

To have a better understanding of the current market, competitive analysis of existing companies help understand the strength and weaknesses of each brand. By creating a competitive analysis, it helps strategize how I would want to design my product.

Pricing was determined by price per meal.

Convenience was determined by pre-prepped ingredients or cooked meals.

Persona

Persona helps understand the target audience better. By talking to multiple users, data was gathered and created into a Persona.

User Journey

Brand Guideline

HEALTHY. FRESH. ORGANIC. MODERN. LIFESTYLE

Flow Chart

Flow chart helps organize user action and diagrams what user actions

would look like in the system.

Wireframes

Final Screen Designs

© 2019 by Grace Park