Project Moderna is a self-project where the problem grew out from having conversations with people, especially with the millennials. There is a growing population where the millennials are engaging in home cooking at a lower rate.
What might it look like if we brought a more unique experience in cooking for the Millennials?
To bring a new and healthy way to experience cooking through engaging users with stories of individuals ingredients.
To have a better understanding of the current market, competitive analysis of existing companies help understand the strength and weaknesses of each brand. By creating a competitive analysis, it helps strategize how I would want to design my product.
Pricing was determined by price per meal.
Convenience was determined by pre-prepped ingredients or cooked meals.
Persona helps understand the target audience better. By talking to multiple users, data was gathered and created into a Persona.
HEALTHY. FRESH. ORGANIC. MODERN. LIFESTYLE
Flow chart helps organize user action and diagrams what user actions
would look like in the system.